Neither Malcolm Gladwell nor Dr. Heinz Weihrich nor your business school prof approved this, but I still think I’m on to something.Read More
When you do one thing really, really well your entire life
and then you stop doing it, what do you do next?
If you ever decide to do something that’s “out of character” for you, think about your soft opening.
In other words, how will you launch before you launch?